Custom Lettering for STEED 2010 Campaign

This spring I had the pleasure of designing some custom  lettering for Alex Steed’s ME State House Campaign.  Running as an independent, he was looking for lettering that differentiated his campaign from what people are familiar with.  Alex was looking for bold, in-your-face lettering that encourages action without being completely off-putting.  The result was block letters softened with curves on internal edges.

One of Alex’s primary campaign platforms is to promote local artisans, business and agriculture.  This was carried into the logo design by giving all of the characters a textured treatment.  To accomplish I partnered with graphic designer and illustrator Arielle Walrath, to add a hand-painted texture to each letterform.

Jul 30, 2010 | Custom Lettering