Pat McGowan for Maine(Governor) Campaign Identity

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Pat McGowan for Maine(Governor) Campaign Identity

McGowan for Maine campaign was looking for an identity piece that spoke was approachable yet sophisticated. The key was to find a middle ground between traditional serif faces, that are are too formal, and san-serif faces that are cold and sterile.

Project Management: Kevin Brooks
Illustration: Sean Wilkinson

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Posted on Monday, February 1st, 2010 at 8:54 pm Filed Under: Type Setting Tags: Campaign Logo.

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greyletter is an independent type foundry created by Neil Patel to devlop fonts and provide custom lettering solutions.

Custom lettering and logomark work is aimed at agencies, graphic designers and creative directors that are looking for unique type solutions for their clients.

If you are need of custom lettering services please contact me for more information.

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